Brand & digital strategist with over 10 years experience in connecting brands with people. Assisting organisations to carve unique positions, influence behaviours, shape perceptions and above all, turn ideas into relationships.
Extensive knowledge and experience developing marketing, communications, creative, digital and social strategies. Hands on approach and effective resourcing to implementation.
Experience in developing meaningful ideas and creative concepts informed from strategy and which speak to the brand positioning. Catheryn has experience in developing brand identity systems for businesses of all sizes where her capabilities span the entire process from early development to final execution. In addition to brand assets, she has comprehensive experience in developing brand strategy, application guidelines and documentation.
Catheryn takes a hands on approach to team management to develop concepts, brands and campaigns which fulfil business objectives. She has experience in production of TV, video and photo shoots with strong creative direction and ideation skills. In addition she has strong copywriting skills for presentations, reports, positioning statements, campaign tag-lines, website and social content. Solid knowledge of Adobe Creative Software – InDesign, Illustrator and Photoshop, ensures she can work quickly and effectively.
In addition to design capabilities, Catheryn has experience in the strategic development and management of digital communication including websites, ecommerce, social assets, emarketing and application development. She can offer fully integrated digital services where her work is informed by design and enhanced by an in-depth understanding of digital platforms.
Catheryn has strong leadership qualities having lead Tusk Agency’s vision over a nine year period to become one the leading communications agency in the region. She was responsible for building the service capability and business performance through leadership & business development initiatives which included:
/ Lead the business through a tough economic climate spearheading profitability by designing customer-centric products and processes, limiting expenses, and identifying areas of opportunity.
/ Expanded the business into Middle East market (UAE & Qatar) establishing business relationships, an understanding of the market and customer demographics and social differences.
/ Lead strategy, creative & digital development services across a diverse range of industries including destination marketing, consumer packaged goods, marine, travel and leisure, sports and entertainment and financial services. Clients include Gold Coast City, Gold Coast SUNS, National Mortgage Company, Maritimo Offshore, Surfers Paradise Alliance, and IMG.
/ Industry thought leadership demonstrated through numerous panel invitations and speaking engagements for private and government sectors, including Queensland State Development programs.
/ Mentor and lead staff, setting key performance indicators and communication channels that ensure the agency runs effectively. Established culture building activities including the implementation of a “Corporate Health” program.
/ Highly developed communication skills and ability to liaise with people at all levels from staff, media, small business owners, CEO’s of major multinational and international companies, and board members.
/ Lead winning agency pitches for Gold Coast City Brand Values, Gold Coast SUNS, IMG, Canterbury NZ Retail and Team wear, TIO Insurance & Banking, and Maritimo Offshore.
/ Established and mentored a leadership team to effectively manage the agency to ensure a positive exit strategy. Sold the agency in October 2013 and continue to provide consultation services across strategy and account direction.